The Office - Driving Sales  (C0010) 
 A:   All  right,  people.   We’re  holding  this  meeting  to- 
      day because we’ve got to do something about our 
      sales, and we need to do it NOW! I want concrete 
      solutions.     How  do  you  intend  to  drive  sales... 
       Roger? 
 B:   Well, in fact, we’re the most expensive in the mar- 
      ket,  so  maybe  we  need  to  lower  our  prices  to 
       match the competitors? 
 A:    Lower our prices?  Not very creative.  It’ll never fly 
      with Swan.     What kind of thinking is that?        Geez. 
      Anybody else have a better plan? Natalie? 
 C:    Um,  perhaps,  um,  a  sales  promotion.         Maybe  a 
      two-for-one offer, or something like that! 
 A:   What?     That’s the same thing.       Bad idea.     Really 
      bad idea.     Dammit people come on!           Think!   The 
      CEO will be here any minute. 
 D:    Do we have any ideas yet? 
 C:    Yes Mr. Swan, we were kind of considering a two- 
       for-one offer to get more competitive. 
 D:    A two-for-one promotion?  Hmm.  I kind of like the 
       sound of that. It sounds like something we should 
       consider. 
 A:    Yeah,  exactly.     Just  what  I  was  thinking!      In  fact, 
       that’s a brilliant idea!  I’m glad we thought of that. 
       Very creative. 
	   
Key Vocabulary 
 concrete solu-            phrase             a real  or specific  solu- 
 tions                                        tion to a problem 
 drive sales               Preposition        increase sales 
  in the market            phrase             in the industry 
 to   match      the        principle           be  the   as good   as  or 
  competitors               verb, infini-        better than others com- 
                            tive                panies  in  the  same  in- 
                                                dustry 
 will never fly              phrase              will  not  work,  will  not 
                                                be approved 
  promotion                 phrase              something      done     to 
                                                make people aware of a 
                                                product 
  be    here    any         phrase              will arrive very soon 
  minute 
 to consider                principle           thinking about 
                            verb, infini- 
                            tive 
  brilliant                 Adjective           excellent 
Supplementary Vocabulary 
  competitive               Adjective           as  good    as  or  better 
                                                than others of the same 
                                                type 
 win sales                  phrase              make sales sucessfully 
  sales strategy              phrase               plans   for  a  company’s 
                                                   sales activities 
  sales cycle                 phrase               the  process  a  customer 
                                                   goes   though    when    de- 
                                                   ciding to buy a product 
  to outsell                  principle            to sell more than others 
                              verb, infini- 
                              tive 
  customer       loy-         phrase               when  a  customer  buys 
  alty                                             the   same    brand    over 
                                                    and over